Empowering Brands with an AI‑Powered
Influencer Marketing Solution
An all-in-one, AI-driven platform to streamline campaign management, foster influencer collaboration, and track performance effortlessly.
About
A trusted DigiMantra client approached us with a clear goal to simplify the way brands connect with influencers and content creators, making it easier to launch successful campaigns and elevate their ad-tech influencer marketing business.
In response, our team crafted an AI-driven, user-friendly, and browser-based application. This all-in-one platform empowers brands to seamlessly manage campaigns, collaborate effortlessly with influencers, and monitor performance, all from a single, centralized hub.
Reduction in campaign management time
Increase in campaign ROI
Challenge
Without an automated platform for influencer marketing, brands struggled with disjointed processes and several inefficiencies that slowed down their campaigns.
Manual Pitching to Creators
For every campaign, brands had to contact each influencer separately through email, turning the pitching process into a repetitive, time-consuming task. This lack of automation significantly slowed down campaign execution and strained resources.
Lack of a Centralized Dashboard
Brands had to rely on manual methods to share deliverables with creators, leading to fragmented communication. Without a unified platform to track campaign progress or preview upcoming creator content, the entire workflow became disjointed and inefficient.
No Mechanism for Campaign Error Detection
There was no system in place to identify flaws, missed elements, or areas for improvement within campaigns. Without performance insights or quality checks, issues often went unnoticed, limiting opportunities for optimization.
Inability to Manage Multiple Campaigns Simultaneously
Brands lacked a platform to run and oversee several campaigns at once, leading to fragmented workflows and reduced efficiency. This limitation made scaling and multitasking a significant challenge.
Lack of Direct Communication Channels
Communication between brands and creators was limited to formal emails, with no streamlined or real-time messaging system in place. This created delays, misalignment, and a disjointed collaboration experience.
Solution
To address these challenges, we developed an all-inclusive, in-browser application for brands that streamlined campaign management and influencer collaboration.
Centralized Platform
We developed an all-in-one platform that allows brands to manage the entire lifecycle of different influencer campaigns, from ideation to execution to performance reporting. It also helps them to find and select suitable influencers at scale across platforms like Instagram, YouTube, etc., seamlessly within a single, integrated interface.
Analytics & Reporting System
We developed a robust reporting tool that enables brands to track campaign reach, key performance metrics, cost KPIs, individual creator effectiveness, and audience engagement including conversions, all within a single, easy-to-navigate dashboard.
Campaign Calendar & Content
We built a scheduling system that allows brands to plan campaign calendars and preview upcoming influencer posts. Brands can approve or reject content with feedback, and if a post is declined, influencers receive a notification to revise and resubmit it accordingly
Real-Time Chat System
We introduced an integrated chat feature that enables brands to connect with influencers instantly. This allows seamless sharing of requirements, visual and caption references, content guidelines, hashtags, and more. Creators, in turn, can respond and collaborate effortlessly through their existing mobile app.
Business Outcomes
The centralized platform drove measurable results for brands through optimized workflows, real-time collaboration, and data-backed decisions.
Streamlined Campaign Management
Brands saved up to 40% of their campaign management time by handling planning, creator selection, content approvals, and performance tracking, all through this centralized platform.
Enhanced Creator Collaboration
With real-time chat and streamlined workflows, brands reduced content turnaround time by 35%, fostering stronger partnerships and higher-quality deliverables from influencers.
Data-Driven Decision Making
Brands saw a 25% increase in campaign ROI by leveraging the platform’s detailed analytics and reporting tools to make informed decisions and optimize future campaigns.